Updated: Jul 12
Contributed by Dylan Chan, Chief Data Officer
In today's data-driven world, organizations are constantly seeking ways to extract meaningful insights from the vast amount of data they collect. Data analytics have become a crucial aspect of decision-making processes, enabling businesses to uncover patterns, trends, and opportunities that can drive growth and improve performance. One powerful tool that has gained immense popularity in recent years is Business Intelligence tools or BI tools.
Interactive Visualizations – One of the key strengths of BI tools lies in its ability to create compelling visualizations that bring data to life. Users can leverage a rich set of visualization tools and a drag-and-drop interface to create interactive dashboards, reports, and charts.
These visualizations provide a holistic view of the data, making it easier for stakeholders to grasp complex information quickly. The interactive nature of BI tools enables users to explore data from different angles, slice and dice it, and drill down into specific details, empowering them to uncover valuable insights.
Implementing BI tools like Microsoft Power BI brings significant advantages to CYS Global Remit. By leveraging these tools, CYS can gain a competitive edge and make data-driven decisions that drive growth and improve overall performance. It identifies opportunities, evaluates performance, predicts future trends, understands customers better, manages risks, and personalizes our offerings to our customers.
CYS's latest project codenamed TAC-AI, stands for Treasury Accounts Analytical Intelligence, is based on analytics driven by Microsoft Power BI, providing top management with valuable insights and analysis that enable informed decision-making. By analysing CYS existing 40-year history of customer transaction data, TAC-AI is helping CYS's relevant stakeholders understand customer behaviours, market dynamics, and operational performance.
TAC-AI helps in personalizing CYS offerings by targeting specific customer segments. By analysing customer data, CYS creates personalized marketing campaigns, recommends relevant products or services, and delivers targeted advertising. This level of personalization enhances the customer experience and increases the likelihood of engagements.
Furthermore, TAC-AI plays a vital role in risk management and mitigation by analysing data to identify potential risks, such as supply chain disruptions, price fluctuations, data transmission security, and last-mile fulfilment. By understanding these risks, CYS Global Remit can develop strategies to minimize the impact and take proactive measures to protect our customers’ interests. CYS Global Remit has gained customers’ support and loyalty through CYS's reliability and stability.