The Power of Identity Attracting Talent Through Brand

A Report by CYS Global Remit Human Resource Management Unit

In today’s business landscape, companies are no longer evaluated solely by their financial performance. Increasingly, employees, clients, and stakeholders are looking for organizations that operate with purpose and embrace sustainability. Sustainability at work is about balancing business growth with social and environmental responsibility, while purpose is about creating meaningful contributions that resonate with employees, clients, and the wider community. Together, they form a framework for organizations to thrive responsibly and inspire engagement.

The CYS Perspective: Sustainability and Purpose at Work

At CYS, sustainability and purpose are at the heart of how we operate. We believe that our work should create value not only for our clients and partners but also for society and the environment. This means embedding sustainable practices into our operations, fostering an inclusive and supportive workplace, and ensuring that each initiative we pursue aligns with our core values.

Our employees are encouraged to consider the broader impact of their work—whether that’s finding innovative ways to reduce our carbon footprint, supporting financial inclusion across communities, or mentoring colleagues to grow in their careers. By linking everyday tasks to a larger purpose, we empower our teams to work with intention, collaboration, and accountability.

Championing the Spirit of Sustainability and Purpose

CYS is a strong advocate for sustainability and purposeful work. Here’s how we bring this spirit to life:

• Environmental Responsibility: From energy-efficient operations to reducing waste and embracing digital solutions, we strive to minimize our environmental impact.

• Community Engagement: Our teams participate in initiatives that promote financial literacy, inclusion, and social empowerment, ensuring our business contributes positively to society.

• Employee Fulfilment: By cultivating a workplace where individuals can align personal values with professional goals, we enhance engagement, motivation, and satisfaction.

• Innovation with Impact: Sustainability drives creativity. Our teams are encouraged to innovate solutions that not only meet client needs but also promote ethical and sustainable practices.

At CYS, sustainability and purpose are more than principles—they are a guiding philosophy. By integrating these values into every aspect of our work, we ensure that our organization delivers lasting value to clients, employees, partners, and the wider world. 

In a rapidly evolving industry, CYS proves that success is measured not just by financial outcomes, but by the meaningful, sustainable impact we create. Because when work is purposeful and sustainability is embedded in our DNA, everyone benefits—today and for the future.