- Troy Olson & Jeff Loquist
A report by CYS Global Remit Digital Media Marketing Team
They say a picture is worth 1000 words, but how much is a video worth? Many marketers have tried to find the value of video. On YouTube’s official blog, Troy Olson and Jeff Loquist of ShoppersChoice wrote, “If a picture is worth a thousand words, then a video is worth a million!” They were pointing to how value helps amplify their message and build their brand.
In the age of the video content boom, the art of visual storytelling has shifted from being confined to corporate videos to becoming a skill wielded by virtually anyone with a social media account. CYS Global Remit Digital Media Marketing Team recently participated in the "Immerse" training event hosted by ShootStar's CEO Dan and Senior Creative Director Luke. This event provided a valuable seven-step roadmap for creating captivating video stories that resonate with audiences far and wide. Here's what the CYS Global Remit Digital Media Marketing Team has learned:
1. The Power of Planning
Embarking on a visual storytelling journey begins with a clear vision. Whether you're sharing personal anecdotes or crafting content for a wider audience, defining your objective, understanding your viewers, framing your key message, and having a strong call to action set the stage for impactful storytelling.
2. Shedding Light on Narratives
In the realm of reels and stories, lighting is paramount. Prioritizing well-lit subjects over the backdrop ensures your storytelling remains the focal point. External light sources, even in low-light scenarios, play a pivotal role in preserving the clarity of your narratives.
3. Mastering the Art of Framing
Shot composition has become an art form in the world of personal and professional visual storytelling. Wide shots establish context, mid shots bring characters to life, and close-ups capture intricate details, enriching your stories. Maintaining eye level, particularly in personal vlogs and narratives, establishes an intimate connection with your audience.
4. Unveiling the Harmony of Audio and Focus
While often overlooked, audio and focus hold the potential to enhance storytelling. Ensuring that stationary elements remain crisply in focus creates a seamless viewing experience for your audience.
5. Guiding Your On-Screen Talents
Personal storytelling often involves friends, family, or even solo performances. Making your on-screen talent feel comfortable is key to their confidence. Building rapport before hitting the record button and considering collaborative pairs can significantly elevate the performance.
6. Breathing Life into Your Stories
In personal stories and content for platforms like reels and stories, cutaways are your allies. Embrace close-ups, mid-shots, and wide shots to offer your viewers a dynamic perspective of your narrative.
7. The Moment of Truth: Recording
Once all the elements are in place, it's time to hit record. Trust in your preparation, embrace spontaneity, and let your story unfold authentically.
While our primary expertise lies in the realm of cross-border payments, our commitment to growth and adaptability knows no bounds. You might soon find the CYS Global Remit Digital Media Marketing Team venturing into the world of video creation, as we embrace new skills and avenues for storytelling. Don't forget to follow us on our social media channels! Your support and engagement mean the world to us. Additional Photos: